“Minimalism” is one of our favourite “M” words in the world of design and packaging. They say we shouldn’t judge a book by its cover; but in this world of countless options to choose from, we have no choice to but to set a products packaging as the deal breaker.
Minimalistic designs has been an ongoing trend and we see that more brands have been adopting it because of how people have been very receptive to this aesthetic trend. It is a design that works – its a clean, clear cut representation of a product and consumers at one glance see the brand and product.
In addition, we are In the age where visuals have superseded function and its all about which products make our vanity table fit for the ‘gram.
I pick out some of my favourite brands where I rate their packaging 10 out of 10.
This cult Korean beauty brand took the beauty world by storm when it first launched.
Inspired by the secrets of the Saharan Desert, Huxley products are based off the prickly pear extract that the women of Morocco used to replenish their
skin’s moisture. It is a brand developed for the contemporary consumers of today – the cactus seeds of the desert are extracted into oils which has the effect of fighting the negative effects of fine dust in the city. The brand’s packaging also showcases its mission to deliver simple yet effective products with unique value that accentuate true beauty.