About the Brand

"OUAI MEANS YES, IN THAT CASUAL, PARISIAN WAY. IT’S ABOUT SAYING YES TO REAL HAIR FOR REAL LIFE. AND TO LOOKING CHIC, NO MATTER HOW MANY FOLLOWERS YOU HAVE."


The OUAI to good hair starts from within. Follow our “prescription” and boom—#HAIRGOALS. No glam squad needed.

Our shampoos and conditioners are sulfate-free and employ smart keratin to repair and improve hair strength. Even our styling products are designed to nourish hair and bring out its natural beauty.

We believe that life is hard and looking good should be easy. We’re giving you realistic goals that you can actually achieve—with quick how-to videos, so you’re always ready for that selfie situation.

Ouai

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OUAI Haircare was founded by Jen Atkins; a hair stylist extraordinaire who has a string of celebrity clients to her name. OUAI has now become a cult choice for many, with products such as the Clean Shampoo taking centre stage and becoming staples in many a haircare routine. 

Formulated without harsh chemicals, and using only the very best ingredients, each product has the same divine fragrance; perfectly created to layer into your hair and infuse it with a scent that lasts for days. 



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Products

  • OUAI Hair Oil 45ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    5.0 Stars 3 Reviews
    S$32.50
  • OUAI Leave In Conditioner 140ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    5.0 Stars 1 Reviews
    S$29.50
  • OUAI Detox Shampoo 300ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    3.0 Stars 1 Reviews
    S$32.50
  • OUAI Fine Hair Shampoo 300ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    4.75 Stars 4 Reviews
    S$29.50
  • OUAI Fine Hair Conditioner 300ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$29.50
  • OUAI Hair Refresh Kit

    S$38.00
  • OUAI Medium Hair Shampoo 300ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    3.0 Stars 1 Reviews
    S$29.50
  • OUAI Medium Hair Conditioner 300ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$29.50
  • OUAI Fine-Medium Hair Treatment Masque 236ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$43.00
  • OUAI Volume Spray 140ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$29.50
  • OUAI Leave In Conditioner Travel - 45ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    3.0 Stars 1 Reviews
    S$13.50
  • OUAI Scalp & Body Scrub

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$43.00
  • OUAI Leave in Conditioner Jumbo 236ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$43.00
  • OUAI Finishing Crème 100ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    5.0 Stars 1 Reviews
    S$27.00
  • OUAI North Bondi Eau de Perfum Travel Size

    S$21.50
  • OUAI Fine Hair Shampoo Refill 946ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$59.00
  • OUAI Thick Hair Shampoo 300ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$29.50
  • OUAI Fine Hair Bundle

    S$59.00
  • OUAI Thick Hair Treatment Masque 236ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$43.00
  • OUAI Curl Crème 236ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$34.00
  • OUAI Medium Hair Bundle

    S$59.00
  • OUAI Chill Pills Bath Bombs 6 x 42.5g

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$34.00
  • OUAI Scalp and Body Scrub - St Barts 250g

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$43.00
  • OUAI Medium Hair Conditioner Refill 946ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$59.00
  • OUAI Fur Bébé Pet Shampoo 474ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$34.00
  • OUAI Air Dry Foam - 120ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$32.50
  • OUAI Body Cleanser 300ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$32.50
  • OUAI Fragrance Free Curl Crème 236ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$34.00
  • OUAI Rose Hair and Body Oil 99ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$35.00
  • OUAI Body Creme 212g

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$43.00
  • OUAI Medium Hair Shampoo Refill 946ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
    Shop the offer
    S$59.00
  • OUAI Fine Hair Conditioner Refill 946ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
    Shop the offer
    S$59.00
  • OUAI Thick Hair Conditioner Refill 946ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
    Shop the offer
    5.0 Stars 1 Reviews
    S$59.00
  • OUAI Thick Hair Conditioner 300ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
    Shop the offer
    S$29.50
  • OUAI Thick Hair Bundle

    5.0 Stars 1 Reviews
    S$59.00
  • OUAI Fine Hair Detox Bundle

    S$91.50
  • OUAI Thick Hair Shampoo Refill 946ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
    Shop the offer
    5.0 Stars 1 Reviews
    S$59.00
  • OUAI Medium Hair Detox Bundle

    S$91.50
  • OUAI Body Cleanser Refill 946ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$64.50
  • OUAI Dean Street Eau de Parfum 50ml

    S$62.00
  • OUAI Hand Wash Refill 946ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$67.50
  • OUAI Hand Lotion Refill 946ml

    Up to 25% - Use code: HAPPY

    Save 22% off or 25% when you spend S$125 on selected full price items for a limited time! Use code: HAPPY at basket. Offer valid for a limited time only, exclusions apply.
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    S$67.50