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OUAI Haircare was founded by Jen Atkins; a hair stylist extraordinaire who has a string of celebrity clients to her name. OUAI has now become a cult choice for many, with products such as the Clean Shampoo taking centre stage and becoming staples in many a haircare routine. 

Formulated without harsh chemicals, and using only the very best ingredients, each product has the same divine fragrance; perfectly created to layer into your hair and infuse it with a scent that lasts for days. 

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