The latest beauty trend is Bakuchiol, an alternative to Retinol. Retinol is amazing to increase cell turnover, minimise the appearance of fine lines and wrinkles but some skin types that are prone to sensitive reactions can't handle the strength of retinol if it is used too often or if the percentage of it is too high. As a good alternative, try beauty products with Bakuchiol. This ingredient is gentle and soothing to the skin. It is purple in colour and comes from a medicinal plant with clinically proven benefits that show similar results of Retinol, stimulating collagen production, strengthening the skin's integrity and minimise the appearance of lines and wrinkles.