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First Aid Beauty is a clinical skincare brand that was established in 2009 by Lilli Gordon, who wanted to create a skincare brand that brought the medical effectiveness of pharmacy skincare brands to the luxury market. Gordon saw that there were few premium skincare brands in major department stores that focused on genuine skin healing outside of the usual 'anti-ageing' market. This is why First Aid Beauty was created to offer premium skincare solutions for sensitive skin with eczema, dry skin, dermatitis, and other common skin complaints.

As one of the first premium skincare brands that doesn't focus on anti-ageing, First Aid Beauty is firmly aimed across multiple generations. From Gen Z to Boomers, First Aid Beauty is a skincare solution for everyone who has ever struggled with dry, unhappy skin. If you're looking for skincare for sensitive skin that feels indulgent while retaining genuine medical value, try First Aid Beauty today.

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