Briogeo hair care is free of sulfates, parabens, phthalates, silicones, DEA and synthetic colour. It is a natural hair care range that are cruelty free and mostly vegan. Briogeo range offers products to repair and to provide volume to your hair. "Brio" comes from an Italian word which means "vibrant and full of life". This represents the bustling city in which the brand was born in, New York City and also the thoughtfully energetic packaging that houses each formula. "Geo" derives from a Latin word that means "of Earth and nature" which represents the brand's pure, yet potent recipes of each product.