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Be a bright blonde with Paul Mitchell’s Platinum Blonde Shampoo. Containing the finest ingredients to help boost and brighten whites, greys and blondes, it will also banish brassiness and restore the luminosity to highlighted hair.
Paul Mitchell’s advanced formula found in Platinum Blonde Shampoo contains cool violet pigments to brighten and enhance blonde, grey or white hair while neutralising yellow tones, diminishing that brassy blonde effect. Also containing a powerful combination of conditioning agents and extracts that provide ample moisture and intensified shine while mild ingredients cleanse and retain moisture to soften your hair.
Directions of use:
- Wet your hair.
- Apply desired amount to the palms of your hands.
- Massage into your hair and scalp.
- Rinse completely.

Paul Mitchell Platinum Blonde Shampoo (300ml)
-
Vegan
S$28.00
In stock
-Usually dispatched within 24 hours
20% off - use code: WONDER
*Exclusions apply.
*Exclusions apply.
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Be a bright blonde with Paul Mitchell’s Platinum Blonde Shampoo. Containing the finest ingredients to help boost and brighten whites, greys and blondes, it will also banish brassiness and restore the luminosity to highlighted hair.
Paul Mitchell’s advanced formula found in Platinum Blonde Shampoo contains cool violet pigments to brighten and enhance blonde, grey or white hair while neutralising yellow tones, diminishing that brassy blonde effect. Also containing a powerful combination of conditioning agents and extracts that provide ample moisture and intensified shine while mild ingredients cleanse and retain moisture to soften your hair.
Directions of use:
- Wet your hair.
- Apply desired amount to the palms of your hands.
- Massage into your hair and scalp.
- Rinse completely.
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Total Price: S$61.50
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Paul Mitchell Platinum Blonde Shampoo
Love this shampoo It leaves my hair soft and shiny unlike some of the purple shampoos out there that leave my hair feeling rough and damaged I have dyed platinum hair mixed in with natural silver grey and regular use keeps my colour pristine with no yellow tones Would recommend !
Good shampoo
This product smells nice it smells like melon, it definitely got rid of the brassy tones and made my hair a bit lighter and a bit more ashy but it dried my hair out! I only used it twice and it really dried my hair out. I will continue to use the product because it does give good results but I will have to use a deep conditioner after every use so that is why I am giving a 4* and not a 5*
Blonde Bits
I was recommended this product as my highlights always went yellow/ gingery. This shampoo really does brighten the blonde bits. Unfortunately when it arrived it had come open in the box and I lost some of the shampoo. Everything inside was purple!
Paul Mitchell platinum blond shampoo
Excellent shampoo really gentle on hair would highly recommend
so and so
Good for a shining blonde hair but only for 2 days. Then i need wash them, they become too oily
Average
I have tried this shampoo on a couple of occasions but I do find it is not strong enough to really remove the brassy tones. I like a purple shampoo to be really bold and have a toner effect, this doesn't. At this price point I should really notice a difference when I use it, but I don't.
Great shampoo
I was pleasantly surprised with this shampoo, as I usually find Paul Mitchell shampoos very drying to my hair. Leaves my blonde highlighted hair bright, light and shiny!
so happy=))))
A must have and a very recommended shampoo for bleached hair !!!!!!!!!
Wonderful Shampoo
This Paul Mitchell Platinum Blonde Shampoo gives an immediate effect just after one wash. My hair colour is bright copper and bleached and I use this shampoo to get rid of unwanted colour-fade. I am going for lighter colours in the future which requires more bleach and definitely I will keep using this shampoo. I also use the Forever Blonde conditioner which is a great combination to use with this shampoo. Do not regret one bit of buying these 2 products.