About Illamasqua

New to Illamasqua? Find out all you need to know about the cruelty-free makeup brand that has taken the beauty world by storm.

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Who are Illamasqua?

Launched in 2008, Illamasqua is a British beauty brand that stands out from the crowd.

With a wide range of high quality, premium makeup products that include everything from high tech primers and buildable gorgeous foundations to beautiful eyeshadows and lip shades, Illamasqua is the brand every beauty fanatic needs to try.

Traditionally we are told that makeup is meant to be about making you pretty as a way to fit in. Illamasqua think differently. They want you to use makeup to express yourself, to feel confident, to be whatever it is that you want to be.

Expressing yourself could be as simple as a coat of mascara or as bold as rocking a green lipstick just because you can; whatever your makeup desires, Illamasqua lets you unleash your inner confidence.

The Inspiration

Illamasqua is about self-expression. The name combines the words 'illusion' and 'masquerade' and this idea is central to everything the brand does.

Their core inspiration comes from theatre, specifically the 1920s Berlin theatre scene. Under pressure from Hollywood, the industry needed to innovate and new demands were being placed on makeup; it had to look incredible under lights, in person, close up and far away, and it had to last.

Inspired by those innovators who changed the beauty industry in the 1920s, the high performance, professional makeup from Illamasqua stands up to those same demands nearly a century later.

From the Art Deco inspired packaging to the evocative and playful campaigns, Illamasqua brings the magic of theatre to everything it does. With their products, makeup is exciting, transformational and personal.

The Ethos

Illamasqua is a British beauty brand with a strong identity and core values. Illamasqua is all about individuality, personality and empowerment, supporting campaigns like #SmearforSmear and Anti-Bullying Month.

Illamasqua believe that personal expression and freedom are of utmost importance and this underpins everything they do. This is part of why they raise awareness and funds for the Sophie Lancaster Foundation, helping fight against hate crime and promote respect and understanding of people who do things a little differently. With Illamasqua, you can be free to be whoever you want to be.

Illamasqua are also proud to be vegan and cruelty-free. Their brushes are made from synthetic hair and none of their products have been or will be tested on animals. Illamasqua are proud to be free of animal testing and they only work with suppliers who have the same principles.

The Products

Illamasqua products are designed to give you the tools, expertise and confidence to create limitless makeup looks.

Illamasqua makeup encompases the legacy of professional, theatrical makeup artistry. With rich pigments and textures it is formulated and packaged for you to get the best results with ease. You’ll discover long lasting, flawless results whichever look you go for.

The beauty world has fallen in love with Illamasqua makeup. Their Hydra Veil and Skin Base have become cult products, flying out of stores as quickly as they can produce them. From lipsticks and mascaras to foundations and highlighters, Illamasqua has everything you need to feel fantastic.

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