As I Am – a beauty brand that caters exclusively to curly, coily, kinky locks – harnesses the power of their new star ingredient Jamaican Black Castor Oil (JBCO) for their new range of haircare treatments.

A multi-tasking formula that strengthens, detangles, moisturises and nourishes thirsty hair, the conditioner’s hero (JBCO) is a powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, supplying rich nutrients to hair follicles. An effective natural remedy for dandruff, eczema and itchiness, JBCO provides intensive moisture and prevents breakage.

The collection’s CoWash is a vegan cleanser that purges hair of impurities while conditioning, detangling and moisturising with a unique blend of natural ingredients that promote healthy growth and balances the scalp’s microflora. Enriched with a nano-blend of Ceramides, the restorative shampoo purifies the scalp, lifting excess oils, dead skin cells and follicle-clogging product build-up and pollutants, while vitamins C and E offer antioxidant protection. Enjoy manageable locks with enviable body and brilliant shine.

Free from sulphates and harsh ingredients.

Cruelty-free. Vegan

Volume:
454g
Directions:

Wet hair thoroughly. Rub a liberal amount between palms and distribute throughout hair. Work product through hair and massage scalp with fingertips as you would a conventional shampoo. Carefully detangle hair with a wide-tooth comb. Rinse well. Repeat only if necessary, to remove excessive product build up or for further scalp cleansing. Follow with conditioning.

Ingredients:

Aqua/Water/Eau, Cetearyl Alcohol , Betaine, Linum Usitatissimum (Linseed) Seed Extract, Cetrimonium Chloride, Ricinus Communis (Castor) Seed Oil, Ascorbic Acid, Tocopherol, Behentrimonium Chloride, Phytosterols, Glycerin, Ceramide NG, Stearamidopropyl Dimethylamine, Polyquaternium-10, Potassium Chloride, Dipropylene Glycol, Phenoxyethanol, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Citric Acid, PEG-40 Castor Oil, Stearalkonium Chloride, Polyacrylamide, Sodium Benzoate, Laureth-9, PEG-400, PPG-1 Trideceth-6, Sodium Lauroyl Lactylate, PEG-100 Stearate, Hydroxypropyl Bispalmitamide MEA, PEG-3 Distearate, Sodium Lauroyl Glutamate, Cocamidopropyl Betaine, Fragrance, Sodium Cocoyl Isethionate, Ceteareth-25, Abies Balsamea (Balsam Canada) Resin, Piroctone Olamine.

Brand:
As I Am

As I Am Jamaican Black Castor Oil CoWash

SGD 18.0

S$18.00

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Enjoy 25% off sitewide Use code: OMG25 at basket. Offer valid for a limited time only, exclusions apply.

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As I Am – a beauty brand that caters exclusively to curly, coily, kinky locks – harnesses the power of their new star ingredient Jamaican Black Castor Oil (JBCO) for their new range of haircare treatments.

A multi-tasking formula that strengthens, detangles, moisturises and nourishes thirsty hair, the conditioner’s hero (JBCO) is a powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, supplying rich nutrients to hair follicles. An effective natural remedy for dandruff, eczema and itchiness, JBCO provides intensive moisture and prevents breakage.

The collection’s CoWash is a vegan cleanser that purges hair of impurities while conditioning, detangling and moisturising with a unique blend of natural ingredients that promote healthy growth and balances the scalp’s microflora. Enriched with a nano-blend of Ceramides, the restorative shampoo purifies the scalp, lifting excess oils, dead skin cells and follicle-clogging product build-up and pollutants, while vitamins C and E offer antioxidant protection. Enjoy manageable locks with enviable body and brilliant shine.

Free from sulphates and harsh ingredients.

Cruelty-free. Vegan

Volume:
454g
Directions:

Wet hair thoroughly. Rub a liberal amount between palms and distribute throughout hair. Work product through hair and massage scalp with fingertips as you would a conventional shampoo. Carefully detangle hair with a wide-tooth comb. Rinse well. Repeat only if necessary, to remove excessive product build up or for further scalp cleansing. Follow with conditioning.

Ingredients:

Aqua/Water/Eau, Cetearyl Alcohol , Betaine, Linum Usitatissimum (Linseed) Seed Extract, Cetrimonium Chloride, Ricinus Communis (Castor) Seed Oil, Ascorbic Acid, Tocopherol, Behentrimonium Chloride, Phytosterols, Glycerin, Ceramide NG, Stearamidopropyl Dimethylamine, Polyquaternium-10, Potassium Chloride, Dipropylene Glycol, Phenoxyethanol, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Citric Acid, PEG-40 Castor Oil, Stearalkonium Chloride, Polyacrylamide, Sodium Benzoate, Laureth-9, PEG-400, PPG-1 Trideceth-6, Sodium Lauroyl Lactylate, PEG-100 Stearate, Hydroxypropyl Bispalmitamide MEA, PEG-3 Distearate, Sodium Lauroyl Glutamate, Cocamidopropyl Betaine, Fragrance, Sodium Cocoyl Isethionate, Ceteareth-25, Abies Balsamea (Balsam Canada) Resin, Piroctone Olamine.

Brand:
As I Am

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Customer Reviews

Overall Rating : 5.0 / 5 (1 Reviews)
  • 1 5 star reviews
  • 0 4 star reviews
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

Brilliant product for wavy/curly hair!

This product is true to its promise, and managed to cleanse and condition at the same time! I'll admit it took some getting used to. It doesn't lather as much as a regular shampoo, and so you really have to patiently work it into your scalp with the pads of your fingers in order to lift the dirt and oil out. Does add a few extra minutes to your hair cleansing routine. But my - oh my, was it worth it! Hair feels so much more conditioned, way less tangle and frizz! I actually prefer to use it on its own! I tried using a conditioner from a different brand and it made my hair frizz. :( I would recommend using this on its own, and then adding a leave-in conditioner/ oil to your towel dried damp hair after. Locks in the moisture!

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